Abstract: Visualization theory research has focused primarily on how to map data to visual forms and how people perceive them. This research has led to identifying fundamental principles regarding how humans perceive colors and visual patterns and to establishing general design guidelines for developing useful visualizations. Perceptual visualization theory attempts to understand and model how users perform fundamental low-level tasks.
Recommended citation: Caroline Ziemkiewicz, Alvitta Ottley, R. Jordan Crouser, Krysta Chauncey, Sara L. Su, and Remco Chang. Understanding visualization by understanding individual users. IEEE Computer Graphics and Applications, 32(6):88–94, 2012.